Here are some general best practices when writing for the web: Luckily, many common tools, including Adobe’s own Creative Suite, will allow you to make this conversion easily. If you can copy and paste the text from the PDF, it is in text rather than an image format.
PDF SEARCH ENGINE ONLINE PDF
Not sure if your PDF is text or an image? If you want your PDF to be indexed in and of itself, then make sure it has more text than images.
One of the reasons that those myths persisted for so long about Google and its PDF problem was that so many PDFs are image-based. You may even consider offering an HTML version of your PDF, make your PDF unindexable, and instead offer the option to download your PDF. Otherwise, you’ll be jeopardizing your click-through-rate (CTR), which might compromise your ranking since the algorithm factors how much time is spent on your website and how much of your website users explore. You want to make sure your PDF contains links to the rest of your website. Given how often people make notes on white papers, it’s good to offer a printable option. Often longer than most online content, PDFs are good for white papers. Given how often specification documents are printed, a PDF ensures that everyone sees your document in the same way. Often format heavy and with an abundance of images and illustrations, PDFs are an ideal format for specification documents. Although, you’ll want to make sure the PDF version of your blog posts isn’t indexable to avoid being penalized for having duplicate content.
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